If you are aware of video marketing strategy, you may also know how videos help boost SEO. SEO or search engine optimization helps increase your reach on search engines while promoting Google ranking. When your ranking is high, the probability of your page being seen by more people increases when they search for any query, read content online, click through a website, and get familiar with your brand. Optimising your content can drive more conversions and traffic than any other marketing technique.
Your digital marketing strategy should ensure that your website is the first to be seen. And SEO is one of the top ways for your site to be seen when searched by target audiences. If you are aware of this, you are effectively adhering to the criteria for boosting the SEO of your site. But, for boosting SEO, you need to constantly create impressive videos that can stand out among innumerable existing ones.
Through this post, we will make you understand the ways to create top-notch video content for your website to enhance your SEO ranking and drive more traffic to your site.
Using Videos on Your Site
Creating a video alone is not enough. You also need to publish it on your website while ensuring that the video placement is done well. For instance, publishing a brand video makes sense on your “About Us” page. At the same time, a product video is apt for an eCommerce platform or the product description section of your site. Likewise, testimonial videos can be placed anywhere on your brands’ website. Additionally, when you place the content for SEO purposes, the same content can be used anywhere else to leverage your marketing strategy.
Video Context
Just like publishing your video where it makes sense does justice to your content, the same way your video should be surrounded by other relevant visual and written content. You can think about adding a video transcript to target many keywords while transforming any visual graphics into JPEG downloadable format. The more you allow Google to comprehend how your video does justice to the content on a page, the better the outcomes will be.
Be Informative
The video you create must be educational and informative. If your customer has a question related to your products or brand, your video should be able to educate them to conclude their purchasing decision. If you can answer the customers’ queries every time, you can reveal credibility and offer value via your video content. This step is essential as the search engine adheres to leveraging your page. You can think of creating a Q & A or a demo video related to the products you are selling for your products page. Additionally, videos can be used on educational pages of your site as a blog to provide an alternate way to prevent reading lengthy text.
Show Consistency
For video marketing, the success lies in being consistent. Therefore, constantly focus on offering value while working on the ranking for many relevant keywords to match your customer’s search intent. When you see how consistency as an ingredient works, you will be encouraged to create more content.
Technical Aspects
Publishing your video on YouTube or any other website is one thing. You must also provide accurate data and information on the backend so that the search engine crawlers can prioritise and categorise your video content. To create your ranking, the below information is used by the YouTube site:
- Tags
- Comments
- Title tag information
- Likes and dislikes
- Video length
- Subscribers
- Keywords in description
- Audience retention
Though not all of these parameters are in your control, work can always be done on those which can be controlled to help rank your content high.
When it comes to creating a high-quality video, the appeal of your video also matters a lot. Therefore, you can seek help from an online video editor or add various audio and visual effects. Also, do not forget to keep video length in mind. As the retention span of the viewers is short, keep video length up to 2 minutes only. Chop off irrelevant sections and scenes by using a good video cutter. Many options are available online for a editor. Opt for the one which is easy to use and gets the job done efficiently.
Why Is SEO Important for Videos?
The whole idea behind SEO is to streamline the internal content strategy with the search engine algorithms to prioritise your content on search engine sites. Since we cannot exactly figure out on which criteria Google ranks its content, we can still rely on powerful tools such as videos for meeting the SEO needs.
Videos indeed help in boosting SEO rankings. This is because Google showcases thumbnails for videos for every search made. The users are most likely to opt for video from the given listing. These video thumbnails create the outcomes as “rich snippets”. These rich snippets get more click-through rate than standard snippets. Besides, Google prioritises the content having videos in the same.
Apart from this, these videos also meet the other criteria which Google considers for ranking, such as the time users spend on the web page, or site, including the backlinks going back to your domain. As per one of the researches, it’s been quoted that people spend twice more time on web pages with videos in them, plus, the better the content quality, the more the probability of getting the backlinks. That is how video benefits SEO by influencing ranking and many other things that go into Googles’ selection criteria for blogs, sites, and web pages.
To Sum Up
Creating a high-quality video to boost SEO and rank well on search engine sites is essential. Your focus should be to make videos that people would like to see until the end. When you create a video, ensure that it has an essence that leads people to want to watch more of such content. Plus, it’s a good idea to embed video on your site while letting people embed your video to increase the view time. We hope with this post, you shall be able to understand the importance of creating high-quality videos every time to stay ahead in the competitive online market.
